Changing with the Times

Marcianne Kuethen

Updated March 24, 2022

Remember what happened to Blockbuster in 2010? They failed to heed the winds of change and reposition themselves for the market change. It was both sad and puzzling.

Today, an article caught my attention for the opposite reason: One company realized the need for change and began a 5-year restructuring plan, which is now nearly complete. “The bottom line is we are all about making this company world-class,” said the CEO of Harley-Davidson. “We are not interested in anything other than that. It’s really for the betterment of the company. It’s for the long-term sustainable future of the company. And so we’ve had to make a lot of changes.” He admits the changes weren’t easy, but the results are worth the pain. Their employees, who had largely lost faith in their company, now believe again in what the company is doing.

We all want employees who are engaged and truly believe in our mission. With these polar opposite examples paving the way, if your employee morale is faltering, take this opportunity to consider what changes you can make to regain their faith in your organization.

Want more info on hiring employees who will stick with you? Read The Surprising Truth about Mis-Hires.

Article published on bizjournals.com by Jeff Engel.

Marcianne Kuethen

Marcianne Kuethen is a Senior Writer at Amtec, where she has written over 700 blog posts in the past 18 years. Her family has led the company across three generations, from her father who founded Amtec in 1959 to her son Barrett who serves as President and CEO today. Outside of writing, she makes art, music, and gardens.