Zac Reinke

Zac Reinke is Amtec’s Creative Director, based in Chino Hills, California. He joined Amtec in 2018 as Marketing Coordinator and stepped into the Creative Director role in 2023, and for three of those years he held a concurrent position as Design Manager at Bilflo, Amtec’s sister company.

Zac develops and manages Amtec’s seven websites, applying SEO and AEO techniques, user data analysis, external integrations, and user experience flows. He strategizes and executes all of the company’s marketing, spanning content, email, inbound, and account-based programs, and manages end-to-end video production from planning and equipment setup through recording and editing. He also builds the systems behind that work, having identified use cases for and built more than fifteen custom AI automation systems covering business outreach, content production, research, internal tools, and reporting.

At Bilflo, Zac led new-feature product design for the company’s enterprise back-office software, created the branding system covering color, type, logo, motifs, video, and website design, and directed freelance designers on project work.

Before Amtec, Zac held various technical jobs while doing freelance graphic design, a practice he still runs with an emphasis on minimalist logo design. Visual design is not his only creative outlet. He studied audio recording at Azusa Pacific University and came to the team with a background in guitar, studio recording, and music production. Outside the office, Zac can be found spending time with his wife and daughters.