Business Etiquette for Social Media Recruitment

Marcianne Kuethen

Updated July 3, 2024

Kids can say such mean things. In elementary school, whenever I got made fun of, I remember replying, “Sticks and stones may hurt my bones, but words can never hurt me!” What a dumb saying! Who are we trying to fool? Words can hurt, and social media sites make it easier than ever to broadcast hurtful things to a huge audience.

Using social media to attract new candidates to your company is a great idea. But when you consider that your company’s reputation is on the line (literally online!), it’s worth becoming aware of some guidelines for etiquette before you or one of your employees makes a very public mistake.

Here’s one of author Amy Chulik’s tips:

Don’t write anything you wouldn’t want broadcast to the universe. Because by posting in the Internet, well, that’s essentially what you’re doing. Refrain from posting anything that you wouldn’t want your candidates, employees, mother, father, kids, or boss to read; remember, as an employee representing your company — or as someone communicating directly as your company spokesperson — everything you do and say reflects on the business. Employers may be more notorious for complaining about their employers, but there are plenty of things higher-ups can do to cause controversy and trouble in the online space.

Originally published on thehiringsite.careerbuilder.com by Amy Chulik.

Marcianne Kuethen

Marcianne Kuethen is a Senior Writer at Amtec, where she has written over 700 blog posts in the past 18 years. Her family has led the company across three generations, from her father who founded Amtec in 1959 to her son Barrett who serves as President and CEO today. Outside of writing, she makes art, music, and gardens.